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On a recent visit to Nordstrom at The Grove in Los Angeles, the floor actually felt like it had a point of view: Emily Dawn Long, Diotima, and Haikure were merchandised in a way that suggested something more considered than the usual department store mélange. But at another Nordstrom, in Northern California, none of those brands was anywhere to be found. (Alas, I’m told they are present at fewer than six locations.) The inconsistency was telling—flashes of differentiation that didn’t go the distance.
