Coachella’s Brand Winners & WYouth’s Teen Buzz

Sabrina Carpenter coachella
Sabrina Carpenter, in particular, proved especially valuable for Dior: Her Instagram recap of the performance generated $3.6 million in social media value, the highest-value placement tracked by the firm. Photo: Kevin Mazur/Getty Images for Coachella
Sarah Shapiro
April 17, 2026

Join Puck to listen to this article

Line Sheet, the ultimate fashion industry bible, offers daily intel from Lauren Sherman, Rachel Strugatz, Sarah Shapiro, and Malique Morris on every aspect of the business and its biggest players. (Sign up here to get it in your inbox.) Here’s the latest you need to know: