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Goldman Flacks

Tony Fratto is the latest executive to head from the hilt of D.C. to the Goldman P.R. throne. Some notes on what he can learn from his predecessors.

Tony Fratto
Goldman has hired Tony Fratto as its new head of communications, only the fifth person to hold that job in the company’s 153-year history.  Photo: Jim Watson/AFP/Getty Images
William D. Cohan
November 2, 2022

Amid the flood of news that Goldman Sachs shared with us last week—that its short-lived experiment in consumer banking had pretty much flopped; that it was combining its wealth management and asset management businesses; and that cost-cutter Marc Nachmann, who will run the combined division, is hurtling up the firm’s ranks into serious contention to succeed current C.E.O. David Solomon—came a little sidebar about the fact that Goldman had also hired Tony Fratto as its new head of communications, only the fifth person to hold that job in the company’s 153-year history.