On a typical Saturday at Aritzia’s SoHo flagship, you can grab an espresso at the A-OK Café, plunk your boyfriend-of-the-moment on one of the “boyfriend couches,” and shop for what the store calls “everyday luxury”—which, of course, is not really luxury. (Price points range from $20 to $450.) That formula is paying off for the Vancouver-based brand. Last year, net revenue enjoyed double-digit growth to $2.7 billion. With fewer markdowns, the right mix of merchandise, and tight inventory control, the company is trading in and around an all-time high on the Toronto Stock Exchange, with a market cap of around $6 billion. (The company will share first quarter of 2026 financials on Thursday.)