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Republicans Buy Tuckernuck, Too

The preppy D.C. fashion brand has become a favorite of Karoline Leavitt and a staple of G.O.P. staffers on Capitol Hill—a potential headache for a retailer that wants the sales but worries about the association. Alas, as Sydney Sweeney recently learned, it’s hard to have it both ways.

tuckernuck September Rinnier Votta, Jocelyn Gailliot, Madeline Grayson
From left to right: Tuckernuck founders September Rinnier Votta, Jocelyn Gailliot, Madeline Grayson Photo: Jason Sean Weiss/BFA.com
Sarah Shapiro
February 10, 2026

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Tuckernuck, the Washington, D.C.–based prep brand, leveraged the extraordinary success of its $268 boucle sheath “Jackie dress” to create a $100 million business based around the fantasy of quiet, coastal blue state wealth. (Tuckernuck, after all, is named after the island off Nantucket.) But the company, which has surged in popularity as the collegiate aesthetic was returning into style, is facing an equally monumental problem: Republicans buy dresses, too. Especially tradwife dresses.