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HommeGirls Gone Wild

Fashion entrepreneur/designer/publisher Thakoon Panichgul has been an editor, launched his own label, and founded a print magazine. Now he’s transformed a Manhattan dry cleaner into the first retail outpost for his label, HommeGirls, and is doubling down on analog treasures in a digital world.

Thakoon Panichgul x hommegirls
Now, with his store, Panichgul is creating a unique fashion ecosystem that isn’t just a sales channel: It’s both a laboratory and a live case study, a place to observe buyers, test new concepts, and connect. Photo-Illustration: Puck; Photos: Courtesy of Hommegirls/Dimitrios Kambouris/WireImage
Sarah Shapiro
April 29, 2025

For a designer who launched his career at the dawn of e-commerce, Thakoon Panichgul has chosen a distinctly analog path. While most brands have leaned further into online retail, the 51-year-old Thailand-born Nebraskan continues to favor the tactile over the pixelated, the expnerience over the transaction… and print over digital. Last week, he unveiled a brick-and-mortar outpost for his label, HommeGirls, transforming a 250-square-foot Chinatown dry cleaner into a retail space that needs to be experienced rather than scrolled through. The compact store houses all things HommeGirls: the magazine, the menswear-for-women shirts, undergarments, and essentials.