It’s no secret that shoppers are searching for The Row wardrobe without the hedge fund price tag—you know, something in the realm of this $1,000 tee that doesn’t actually cost that much. (Bonus points if it’s washable.) Right now, Kiane von Mueffling’s Soldout.nyc, Alyssa Wasko’s Donni, and Flòrian van Zuilen’s Flore Flore are operating in this space, and Alissa Zachary’s High Sport exists on a slightly higher tier. But few have done it better than Leset, whose story dates back to 2019, when founder Lili Chemla couldn’t find pants comfortable enough to wear all day. “I was that person wearing a pair of jeans at dinner who couldn’t wait to unbutton them, or get home and change,” Chemla told me. Her solution was a brand built around what she calls “the grey space” between ready-to-wear and pajamas.