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A stylist recently told me about a desperate trip to Nordstrom at the Americana, in Glendale, where she went in search of a beautiful bra. She knew exactly what she wanted: good lace, elegant finishing, a silhouette that felt expensive—and she needed it faster than it would take for Net-a-Porter to deliver something from Eres, the gold standard in the space. What she found at the mall was Simone Pérèle, a brand many American retailers position as the “fancy” option. The lace wasn’t quite right, she said, and the whole thing felt vaguely like compromise. “I’m too old to wear cheap underwear,” she told me.
