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Netflix Lessons for the Max+ Era

Netflix was the one company with the scale to emerge stronger, comparatively speaking, from the streaming wars.
Netflix was the one company with the scale to emerge stronger, comparatively speaking, from the streaming wars. Photo: Emma McIntyre/Getty Images for Netflix
Julia Alexander
October 10, 2023

How badly did Wall Street misjudge Netflix? Over six months in 2021 and 2022, amid signs of slowing growth, investors dumped the stock en masse, erasing more than $200 billion in market valuation and sparking an industry-wide selloff in streaming companies… only for Netflix to come roaring back.