• Join Puck

    Directly Supporting Authors

    A new economic model in which writers are also partners in the business.

    Personalized Subscriptions

    Customize your settings to receive the newsletters you want from the authors you follow.

    Stay in the Know

    Connect directly with Puck talent through email and exclusive events.

  • What is puck? Newsletters Authors Podcasts Events Gift Puck Careers

The Oncoming Hollywood-D.C. Car Crash Over A.I.

Passage of the bipartisan NO FAKES Act, which would regulate voice and likeness rights in the A.I. age, is inching toward the end zone. Now may be the time for the media to reckon with its application when it comes to biopics and documentaries.

Baby Reindeer
We’re already seeing a preview via Netflix’s 'Baby Reindeer' appeal—the streamer argues that no reasonable viewer would interpret the series as conveying literal facts about Fiona Harvey, who identifies herself as the inspiration for “Martha” and claims she was defamed by fictional embellishments. Photo: Ed Miller/Courtesy of Netflix
Eriq Gardner
June 23, 2026

Join Puck to listen to this article

Imagine turning on CNN and watching an A.I.-generated Martin Luther King Jr. deliver a speech on immigration. Or Saturday Night Live lampooning Trump with a synthetic replica indistinguishable from the real thing. Or Bill Simmons interviewing a resurrected John Madden on his podcast. With the NO FAKES Act now out of the Senate Judiciary Committee on a bipartisan vote, it’s time to start gaming out what will—and won’t—be permissible in a world where individuals and their heirs possess a federal property right in voices and likenesses.