Tonight, an inside look at Disney’s decision to license the ESPN brand to gambling company Penn Entertainment as its linear fortunes decay—a $2 billion, ten-year deal that gives the network a foothold in a new market and, just as importantly, buys Bob Iger time.
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The late-stage era of linear television, as my dedicated readers well know, was never going to be pretty. It’s hard to be ambitious when the pay is smaller, the mandate is bloodletting, and everyone is secretly planning...
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