It feels like a week doesn’t pass without Pharrell Williams announcing a brand partnership of some kind. On Monday morning, for instance, the pop culture centrist launched a limited edition Moët & Chandon bottle riffing on the popular French demi-cocktail La Piscine—or wine on ice—with a campaign shot in Saint-Tropez, where he opened a restaurant a couple of years ago. Sure, he’s the artistic director for Louis Vuitton menswear, but he’s collaborated with other LVMH houses for years, and the WWD article promoting the launch made it clear that the “Moët & Chandon Ice Impérial” has nothing to do with the world’s most famous monogram.