Sylvester Stallone might be the perfect avatar for the past five decades of the movie business. In the mid-1970s, he maneuvered to write and star in Rocky, just as auteur filmmakers were taking over Hollywood and the modern blockbuster was being invented. Then, with the help of newly ascendant CAA and agent Ron Meyer, he got really rich in the ‘80s making action movies like Rambo that traveled internationally. One of Meyer’s first acts when he took over Universal/MCA in 1995 was to give his former client a $60 million, three-picture deal, with huge backend compensation—the richest ever at a time when movie stars absolutely ruled. Then, for the next 20 years, Stallone, like the rest of Hollywood, made millions simply by milking those franchises for sequels, spinoffs, and reboots—culminating with 2015’s Creed, the rare combination of a sequel, a spinoff and a reboot all in one movie.