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Apple TV+

eddy cue tim cook

What Does Apple Really Want From Hollywood?

As the $3 trillion company’s stock drops and its leadership scrutinizes the money-losing Apple TV+ service, some around town are asking whether the streaming ambitions become expendable if the share price or overall financials grow more challenged.
Matthew Belloni • March 21, 2025
Matthew Belloni • May 7, 2024
Apple’s Come-to-Jesus Moment for Movies
killers of the flower moon
The tech powerhouse’s film efforts aren’t profitable in theaters, nor are they finding much of an audience on streaming. But Tim Cook and Eddy Cue aren’t pulling the plug on theaters yet—at least, that’s what Zack Van Amburg and Jamie Erlicht are telling people.
Matthew Belloni • January 8, 2024
24 Surefire, 100 Percent Probable Hollywood Predictions for 2024 (Part 2)
Travis Kelce of the Kansas City Chiefs arrives to Gillette Stadium before the game against the New England Patriots on December 17, 2023 in Foxborough, Massachusetts.
Lots of Zaz hypotheticals, a Kelce career opportunity, re-bundling woes, and Apple’s put-up-or-shut-up moment.
Despite its fortress balance sheet, isn’t idly investing in film and TV because Tim Cook likes attending the Oscars or Emmys.
Julia Alexander • November 1, 2023
Apple’s Price Hike Economics
Industry people like to say that Prime Video’s business model is about making movies to get people to buy more toilet paper. But what if the Apple TV+ model is, in part, about getting everyone to sign up for Apple One?
Demand for the MLS increased by more than 6x the average of all series in the U.S. after Messi joined the league.
Julia Alexander • August 22, 2023
Apple’s Messi Complex
Is a streamer’s money better spent on live sports or on creating new TV series and films? For Apple, it may be a unique value prop.
Apple TV+ continues to struggle in our survey, despite the perception around town that its content offering is improving, and the return of Jason Sudeikis and Ted Lasso.
Matthew Belloni • August 21, 2023
Streamers Are Turning Off Their Customers
Puck’s second original research study reveals consumers are souring on their streaming services, from Apple’s ‘Ted Lasso’ familiarity deficit to the HBO Max/Discovery+ divide and more.
Conventional wisdom holds that some streamers are more vulnerable than others to an extended strike.
Julia Alexander • August 2, 2023
The Streamers’ Strike Vulnerability Index
A semi-surefire, partially-definitive, entirely data-driven guide to which streaming services are susceptible to the most subscriber churn as the dual actors-and-writers impasse grinds on.
Can Ben Stiller pull off a salvage job on “Severance” Season 2?
Matthew Belloni • April 28, 2023
A ‘Severance’ Salvage Job and Hollywood’s Executive Amnesia
Ben Stiller brings in a trusted hand to fix problems on his Apple TV+ Emmy winner, Sony’s Tom Rothman forgets in a speech to movie theater owners that he abandoned their business during the pandemic, and much more.
The Boys is one of the few Prime Video series to chart on Nielsen, and its Season 3 finale is one of only three Amazon shows to amass more than 1 billion minutes streamed in a week.
Julia Alexander • April 17, 2023
Streamer Report Cards, Part I: The Tech Lords
Gaming out what shows are working, what genres are oversupplied, and where there are the greatest growth opportunities for Amazon Prime Video and Apple TV+.
The recent Apple TV+ ad with Timothée Chalamet.
Matthew Belloni • January 23, 2023
Streaming Services Have a ‘Recall’ Problem
The second installment of Puck’s original study reveals how few consumers can remember whether the shows they like are on Apple TV+, Peacock, Netflix, or somewhere else, and why that matters to the future of digital platforms.