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Streamers Are Turning Off Their Customers

Apple TV+ continues to struggle in our survey, despite the perception around town that its content offering is improving, and the return of Jason Sudeikis and Ted Lasso.
Apple TV+ continues to struggle in our survey, despite the perception around town that its content offering is improving, and the return of Jason Sudeikis and ‘Ted Lasso.‘ Photo courtesy of Apple
Matthew Belloni
August 20, 2023

Remember the good old days, back in… January? A.I. was barely a twinkle in the Writers Guild’s eye. Avatar 2 hadn’t yet caused its financier to sue Disney for allegedly stealing profits. And this very publication debuted its first original research study: The Official Streaming Service Hierarchy. I had a humble goal: Beyond subscribers and churn rates and ARPU, I wanted to determine brand attachment—how people actually feel about each service.