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Streaming Services Have a ‘Recall’ Problem

The second installment of Puck’s original study reveals how few consumers can remember whether the shows they like are on Apple TV+, Peacock, Netflix, or somewhere else, and why that matters to the future of digital platforms.

The recent Apple TV+ ad with Timothée Chalamet.
The recent Apple TV+ ad with Timothée Chalamet.
Matthew Belloni
January 23, 2023

Have you seen that new Apple TV+ ad with Timothée Chalamet? The young star is bummed that he’s not part of its A-list programming, reminding everyone that Ted Lasso, projects from Selena Gomez, Jennifer Lawrence, Martin Scorsese and Leonardo DiCaprio, Jason Momoa, and last year’s best picture winner, CODA, can or will soon be found on Apple TV+. Yes, Timmy keeps telling us, on Apple.