Gwyneth Paltrow
The Goop, the Bad, and the Ugly
Gwyneth Paltrow’s beauty-slash-wellness-slash-lifestyle brand has struggled to reinvent itself amid a series of executive shake-ups, missed revenue targets, and the unpredictability of Gwyneth, herself. Now, Goop is doubling down on its beauty business—and trying to get in on the peptide craze.
Lauren Sherman
& Sarah Shapiro
•
November 28, 2025
A Saks Bull Case & Martha vs. Gwyneth
News and notes on the market’s renewed confidence in Saks, the return of Le Bal des Débutantes in Paris, Martha Stewart’s campaign for American Eagle, and essential Black Friday shopping tips.
Sarah Shapiro
•
November 7, 2025
The Week in Shopping: Inside Gwyneth’s Paltrowpalooza
In many ways, Paltrow’s appearance at her Marin Country Mart trunk show fulfilled the ideal of what Goop has always promised: the experience of shopping Paltrow’s own home. But the brand has fallen a long way from the days when it dominated the cultural conversation.
Lauren Sherman & Rachel Strugatz
•
September 24, 2025
Gucci’s Demna Road Show & Gwyneth’s G. Label Déjà Vu
A front-row dispatch from Demna’s Gucci debut in Milan and an early screening of ‘The Tiger,’ Simone Bellotti’s opening act at Jil Sander, and the questions surrounding Gwyneth Paltrow’s “new” fashion line.
Rachel Strugatz
•
August 13, 2025
Gwyneth & Martha’s Blonde Ambition
At last, Paltrow’s unprofitable Goop Beauty is embarking on a new, seemingly Hail Mary partnership with Ulta. Meanwhile, Martha Stewart, the original celebrity lifestyle influencer, is out with her own skincare line.
Rachel Strugatz
•
August 6, 2025
Gwyneth & The Art of Motorcycle Maintenance
A talmudic discussion of Goop’s fortunes, Paltrow’s strengths and weaknesses, and various exit outcomes with Amy Odell, the author of ‘Gwyneth.’
Rachel Strugatz
•
March 26, 2025
Gwyneth & Now
A micro-targeted mini press tour proclaiming the revival of her acting career has unintentionally turned a spotlight on Goop—Paltrow’s 17-year-old, unprofitable company currently in the throes of reinvention. Did she drop some clues about Goop’s future along the way?
Rachel Strugatz
•
December 18, 2024
The Goop Wife
Gwyneth Paltrow’s 16-year-old lifestyle brand’s awkward adolescence has been well-documented. Now, proven executive problem-solver Julia Hunter has arrived to turn things around with cuts, thought leaders, and maybe even showing up at Fashion Week.
Rachel Strugatz
•
November 27, 2024
Gwyneth’s 50 Shades of Grey
News, notes, and talmudic meditations on the new (and, in many ways, overdue) partnership between Gwyneth Paltrow and Cassandra Grey—and the “fixer” at the center of it all: Julia Hunter.