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The Goop Wife

Gwyneth Paltrow’s 16-year-old lifestyle brand’s awkward adolescence has been well-documented. Now, proven executive problem-solver Julia Hunter has arrived to turn things around with cuts, thought leaders, and maybe even showing up at Fashion Week.

Julia Hunter
Before Goop, Julia Hunter propelled Jenni Kayne from $3 million to more than $100 million in revenue during a memorable stint as C.E.O. a few years ago. Photo: Arturo Holmes/WWD/Getty Images
Rachel Strugatz
December 18, 2024

I’ve been following Goop as it has tried to sell just about everything—skincare, TV shows, vibrators, made in Italy knits, wellness conferences, stores, and more—in the 16 years since Gwyneth Paltrow hit send on that first newsletter from her London home. By many measures, the lifestyle business Paltrow has built is impressive; Goop has seen many iterations, and her arc of personal influence, which spans four decades and every diet and workout fad imaginable, is as relevant as ever. Most recently, I’ve learned that Gwyneth is maybe even trying to sell Fashion Week on a Goop runway show.