On Monday night, Gwyneth Paltrow and Cassandra Grey co-hosted a holiday party at Chez Margaux, the slightly tragic private club in the meatpacking district, celebrating Goop Beauty and Violet Grey’s new “residency” at Hirshleifers, the Manhasset specialty retailer preferred by athletes and very rich Long Island ladies and their teenage daughters. The partnership, which apparently took years to come to fruition, makes sense: The family-owned store may be one of the only multi-brand retailers to sell Chanel, but it has yet to meaningfully get into beauty, and Violet Grey’s turnaround could benefit immensely from its existing customer base.