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The Book of Isaiah

The Democratic Party’s overdue embrace of new media is yielding mixed, if consistently entertaining, results. Texas congressional candidate Isaiah Martin has advice for his party on harnessing the internet outrage machine.

Isaiah Martin
Isaiah Martin’s approach to new media is a differentiator, and worth watching. He’s gambling that he can win a campaign by thinking like a content creator first and a traditional candidate second, by producing a weekly avalanche of straight-to-camera vertical videos with or without production help from his staffers. Photo: Courtesy of Isaiah Martin
Peter Hamby
September 23, 2025

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The Democratic Party’s long-overdue embrace of new media, after their electoral drubbing last November, has had mixed but entertaining results. Plenty of Dems have gone viral in the wrong way. There was Chuck Schumer’s weird, off-brand, full-caps tweet last week that read, “Is Epstein the real reason Trump had Kimmel Canceled?!” There was the group of House Dems who posed for an awkward “choose your fighter” TikTok video during the height of the DOGE wars, leaping on a hot trend from two years ago. And who could forget Elizabeth Warren’s ill-conceived foray into the unpredictable podcast waters back in April, where she stumbled repeatedly when Talk Easy host Sam Fragoso asked multiple times why she defended Joe Biden’s fitness for office in 2024.