The Week in Shopping: An Accessible-Luxury Field Report

Coach Spring 2026 Runway Show
Coach and Ralph Lauren (and Toteme, Staud, and Tory Burch) have benefitted from the upselling of Chanel, Dior, Louis Vuitton, etcetera. Coach handbags, priced at $325 and $695, and $168 Ralph Lauren quarter-zips look reasonable, but still appeal to aspirational shoppers. Photo: Ben Rosser/BFA.com
Sarah Shapiro
February 6, 2026

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Yesterday, Lauren covered the trendlet of accessible luxury brands performing well both in stores and on Wall Street. To wit: Coach raised handbag prices and still sold more bags, and Ralph Lauren’s revenue was up 12 percent despite an average 18 percent price hike across SKUs. “Coach and Ralph Lauren have done a remarkable job at re-elevating their brands in recent years, and deserve much credit for their ability to take prices well above peers in this tariff world,” Guggenheim managing director Simeon Siegel told me. “However, it is also fair to believe they have been allowed to raise prices specifically because of the price vacuum created by the meaningful price hikes across luxury in the post-pandemic years.”