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The Week in Shopping: Substack Fashion & Timothée Trendcasting

News and notes on the emerging industry color stories, the biggest influencer SKUs, and the dawn of the Substack uniform (if you know, you know…).

Marilyn Monroe Gentlemen Prefer Blondes set
Last month, Ring Concierge claimed the top two spots, validating their aggressive Black Friday strategy. An insider at the brand told Puck that the two winning styles—the mini diamond tennis bracelet and round lab diamond studs—were bestsellers year-round for the brand. Photo: Sunset Boulevard/Corbis/Getty Images
Sarah Shapiro
December 12, 2025

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Fashion trend forecasting largely exists to stir up online chatter for a day or two, provide content for lower-tier influencers, and give retail buyers an illusion they can sell to their bosses. Remember when Pantone declared that “Mocha Mousse” would be the color of the year in 2025? Deep chocolate shades, which can be beautiful, did appear across collections—but Mocha Mousse, specifically? Not so much. Meanwhile, Pantone just announced next year’s color to be “Cloud Dancer,” and I can already imagine the trend pieces and affiliate links that will be published for Memorial Day.