MS NOW & Later

Mark Lazarus
Versant Media C.E.O., Mark Lazarus Photo: Alex Wong / Getty Images
Dylan Byers
June 19, 2026

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Earlier this year, as faithful In the Room readers know, Comcast spun off most of its profitable-but-declining cable assets, leaving MS NOW, CNBC, USA Network, and Golf Channel, among others, in the charge of veteran executive Mark Lazarus. I have long been bearish about this business, which has seemed destined to fall into the hands of private equity and a likely acquire-and-fire doom loop. (NBCUniversal, of course, retained its flagship broadcast network, movie studio, and streaming service, as well as the Bravo Housewives content firehose.) On more than one occasion, I have referred to Versant as the redheaded stepchild of NBCU.