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I’m old enough to remember the early days of YouTube, when its growth was fueled by permission-free clips from The Daily Show and SNL’s “Lazy Sunday.” The Hollywood studios didn’t quite know what to do with this new, unapologetically infringing platform: sue, as Viacom did, or try to police and eventually make deals to promote and monetize the content. Two decades later, Google-owned YouTube is now the biggest media business in the world, and those once-dominant Hollywood studios are… not.
