The Month in Shopping: Summertime Gladness

Summer trends
It’s clear that people haven’t stopped spending: They’ve just become a bit more rational about what deserves their money. Photo: Courtesy of Donni
Maya Tribbitt
May 15, 2026

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There’s a low-grade panic hanging over consumers right now—about the economy, politics, travel costs, the general state of everything. And yet, as positive numbers at brands like Gucci and Dior indicate, shopping remains a form of anxiety-reduction therapy here in the U.S. Case in point, the Chloé Nama—did you even know Chloé still makes this sneaker? The one Katie Holmes used to wear all the time?—landed in April’s top 20 list on ShopMy, the influencer-inflected digital storefront. It turns out that consumers are still dropping around a thousand bucks on the chunky-soled artifact from Gabriela Hearst’s tenure.