Breaking Up Comcast Is Hard to Do

Brian Roberts
Comcast C.E.O. Brian Roberts Photo: Justin Sullivan / Getty Images
William D. Cohan
July 1, 2026

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On Monday, shortly after Comcast announced its plan to sever its media and technology businesses, spinning off NBCUniversal and Sky, I hopped on a call with the company’s top executives to understand their logic firsthand. Naturally, the market had reacted positively to the news, with the stock rising as much as 20 percent before ending the day up around 6 percent. Comcast, after all, has had somewhat of a rough go over the past several years: There’s more competition than ever on the broadband side of the business, cord-cutting and declining viewership have eroded the value of NBCU’s linear TV assets, Peacock is still losing money, and the synergies between the units aren’t what they used to be. Clearly, something had to be done.