WWJD: What Would Jeff Do?

bezos at post
As the Washington Post’s struggles have caused internal turmoil, staffers have questioned whether owner Jeff Bezos is intellectually invested in the company’s challenges. Photo: Elif Ozturk/Getty Images
Dylan Byers
January 20, 2023

Jeff Bezos visited The Washington Post on Wednesday. It’s an event that should hardly warrant mention, let alone media coverage. Bezos owns the paper, after all, and it was hardly his first time roaming its halls. 

And yet, given the Post’s present circumstances (a tiff between editor and publisher, a botched town hall, a union imbroglio, a revenue shortfall, a healthy case of Times envy, and that’s before even touching that Felicia Sonmez situation), the visit felt like the unleashing of a long pent-up nuclear electromagnetic pulse—heightening long-held anxieties and causing staff to stop work and feverishly exchange rumors, theories and occasionally well-informed insights about their owner’s intentions.

Post employees have long been plagued by uncertainty over Bezos’s view on the paper and its leadership. The Post’s historic, nearly decade-long growth run—fueled by Bezos’s injection of capital, the leadership of Marty Baron and, most significantly, Trump’s three-ring circus—came to an end almost as soon as Trump left office. Since then, the company has been backsliding: churning subscribers, losing ad revenue, and talent, too.