The year 2024, now just over the horizon, already seems brimming with uncertainty in virtually every theater: pivotal wars abroad, a highly consequential presidential election at home, the specter of life-reorienting and economy-uprooting A.I. everywhere, etcetera, etcetera. Much is at stake in the media business, obviously, as the industry lumbers toward further consolidation while struggling to keep pace with digital transformation and shifting business models.
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