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A History of Violette

Once relegated to backstage obscurity, makeup artists and their brands continue to take center stage—and an increasing amount of precious shelf space at Sephora. But as French makeup line Violette_FR hopes to prove, it’s as much about the product as the artistry.

Violette
Violette_FR, in particular, is set to launch in 65 stores in the coming days, with a planned rollout of close to 250 doors by year’s end. Photo: Cara Frances/BFA.com
Rachel Strugatz
February 19, 2025

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In recent years, awards season has become the Super Bowl for makeup artists—an annual opportunity to paint and contour as many famous faces as possible on red carpets. It’s also free marketing for makeup artists, themselves. While celebrities rarely succeed with their own beauty ventures (J. Lo, Jared Leto, Brad Pitt, Gwen Stefani… I could go on), several top makeup artists (Mario Dedivanovic, Patrick Ta, Isamaya Ffrench, and Bobbi Brown, among them) have been able to capitalize on their A-list client relationships and media exposure to build formidable brands.