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Julia Alexander

Hollywood’s most authoritative streaming industry expert and Director of Strategy at Parrot Analytics, where she advises clients on the tectonic shifts in tech, media, and telecom.

THE LATEST ARTICLES
NEWSLETTERS
F1
Inner Circle Exclusive
Julia Alexander • March 3, 2026
Formula One’s Apple Gamble
F1 executives are praying their nine-figure Apple partnership will boost their domestic audience and increase the league’s relevance—but streaming scale and audience growth aren’t always correlated. Just ask Major League Soccer.
Sidelined: The QB and Me
Julia Alexander • February 25, 2026
Problems in the FAST Lane
While free, ad-supported TV platforms are definitely having a moment, in both viewership and ad growth, they’re also struggling to transcend their downmarket reputation as a halfway house for second-tier (and worse) content.
espn mlb bryce Harper
Inner Circle Exclusive
Julia Alexander • February 24, 2026
ESPN’s One True MLB Outcome
The network is betting its $550 million link-up with MLB.TV will attract a host of new users to its ESPN Unlimited app—and point in the direction of its future as a bundler.
Jungkook BTS k-pop fans
Julia Alexander • February 17, 2026
What Disney Can Learn From a K-Pop App
Weverse, a social/streaming hybrid from South Korea that provides exclusive content to BTS superfans, could offer a roadmap for Hollywood to succeed in a future dominated by YouTube and infinite slop.
NHL
Inner Circle Exclusive
Julia Alexander • February 17, 2026
The NHL’s ‘Heated Rivalry’ Fever
Between the Winter Olympics and ‘Heated Rivalry,’ hockey is suddenly back in the zeitgeist. But with NHL rights locked up in the U.S. through 2028, the league is under pressure to capitalize on the excitement before a potential NFL rights shake-up consumes all the industry oxygen.
Roger Goodell
Julia Alexander • February 9, 2026
An NFL World Domination Reality Check
Not content to preside over the most-watched sport in the U.S., Roger Goodell is preparing for an aggressive international expansion. But can America’s new national pastime truly go global?
Super Bowl LIX jalen hurts philadelphia eagles
Inner Circle Exclusive
Julia Alexander • February 3, 2026
Peacock’s “Legendary February” Litmus Test
NBC is expecting droves of new subscribers ahead of a trifecta of major sports events: the Super Bowl, Winter Olympics, and the NBA All-Star Game. Now it just needs to keep them.
Shane Gillis
Julia Alexander • January 28, 2026
What Everyone Is Actually Watching on Netflix
Insights and analysis from the streamer’s latest engagement report: why Ms. Rachel is working, how many laughed at Shane Gillis, the secret power behind KPop Demon Hunters, and what’s going on with all those non-English shows.
Mauricio Ruffy ufc knockout
Inner Circle Exclusive
Julia Alexander • January 27, 2026
Paramount’s Early Knockout
By most metrics, the UFC’s Paramount+ debut was an unqualified success, even as diehard fans complained about the abundance of post-P.P.V. advertising. How can David Ellison & Co. build on the momentum?
Brian Roberts
Inner Circle Exclusive
Julia Alexander • January 20, 2026
NBC’s Golden Ratio
A partnership with Nippon TV will give NBC access to new technology meant to optimize its sports content for younger audiences. It’s a timely play—but one that also belies Peacock’s larger problem with viewer engagement.
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