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An NFL World Domination Reality Check

Not content to preside over the most-watched sport in the U.S., Roger Goodell is preparing for an aggressive international expansion. But can America’s new national pastime truly go global?

Roger Goodell
For all his successes as commissioner, Goodell also faces a more philosophical challenge in turning an American sport into a global phenomenon. After all, you can’t simply put NFL games on YouTube and hope to mint new fans. Photo: Simon Bruty/Sports Illustrated/Getty Images
Julia Alexander
February 9, 2026

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Just before kickoff on Sunday night, NFL commissioner Roger Goodell made a bit of news. “I don’t take international expansion off the table,” he told Scott Graham of Westwood One in a pre-Super Bowl interview. “I think that’s very possible someday.” A few hours later, as if to underscore his international ambitions, Goodell appeared in his box at Levi’s Stadium alongside some of the most powerful media C.E.O.s in the world: Google’s Sundar Pichai, YouTube’s Neal Mohan, and Netflix’s Ted Sarandos, alongside incoming Disney C.E.O. Josh D’Amaro, Paramount Skydance’s David Ellison, and German media baron Mathias Döpfner, who is also a Netflix board member.