Malique Morris
Malique is an enterprising business reporter and observer of consumer culture. He previously covered e-commerce and retail startups for The Business of Fashion and The Information.
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Lauren Sherman, Rachel Strugatz, Malique Morris & Sarah Shapiro
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Weekdays (Thursday is an Inner Circle exclusive)
The ultimate fashion industry bible, offering incisive reportage on all aspects of the business and its biggest players. Anchored by preeminent fashion journalist Lauren Sherman, Line Sheet also features Rachel Strugatz, who delivers unparalleled intel on what’s happening in the beauty industry, as well as Malique Morris and Sarah Shapiro, who both write about brick-and-mortar, D.T.C., and more.
THE LATEST ARTICLES
The Fresh Prince of Vestiaire
Resale platform Vestiaire Collective has a reputation for chaos, but its buttoned-up new C.E.O., Bernard Osta, has started to tame the company with a focus on operational efficiency. Does the former banker have the fashion chops to mint a viable competitor to The RealReal and Vinted?
Malique Morris
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April 21, 2026
Outdoor Vox Populi
Ty Haney returned to Outdoor Voices last summer to relaunch the brand and, if all went according to plan, surpass $100 million in annual sales. Now its exercise dress is sold in Sam’s Club at a huge markdown. The new owner says that is a good thing.
Is Nike… Just Doing It?
After a years-long decline, Nike is fighting to get back to its performance roots with a burst of creativity—including an Our Legacy collab and a new Alphafly. But the latest innovations also make clear how far Nike has drifted from the days when it had a visionary, design-focused leader at the helm.
Malique Morris
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April 7, 2026
Over the Hills and Farfetch Away
The onetime red-hot luxury e-comm company has spent the past few years in the wilderness after a delisting and a bailout from Korea’s Coupang. With a drastic cost-cutting program in place and a newfound détente with its retail partners, is it finding a sustainable second life?
Malique Morris
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March 31, 2026
District Fever
The vaguely hippy running brand District Vision, helmed by two fashion lifers, has built a cult following as it’s grown at its own, modest pace. With its first store opening and a continued skepticism toward outside investment, can it stay in the race?
Malique Morris
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March 27, 2026
Requiem for Daydream
Serial entrepreneur Julie Bornstein is betting tens of millions that A.I. shopping is the future of e-commerce. Investors believe it could be the next big thing, but industry insiders are skeptical: Does anyone actually want a digital stylist?
Malique Morris
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March 17, 2026
Squeezing Lululemon
Chip Wilson has become Lululemon’s chief gadfly as the company faces rising competition and waning influence. His criticisms are on the mark, but is the inflammatory founder helping or hurting the athleisure empire he founded?
Can the Hulcan Bros Relight Matches?
The mysterious relaunch of the luxury e-tailer is shouldered by two relatively unknown entrepreneurs. Can they revive a zombie brand in a tattered sector? What could possibly go wrong…
Malique Morris, Rachel Strugatz & Sarah Shapiro
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March 6, 2026
Net-a-Porter on Strike & Estée Lauder’s “Safe” Acquisition
News and notes on Net-a-Porter employees threatening a walkout, E.L.C.’s first acquisition in the de La Faverie era, how GLP-1s are wreaking havoc on retailers’ sizing strategies, and Lululemon’s “brand saturation” problem.
Malique Morris
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March 6, 2026
The Poshmark Proposition
As the resale market booms and consolidates, new Poshmark C.R.O. Elizabeth von der Goltz has been charged with building her platform’s cultural cachet. So what’s her plan?
