Last week, I broke the news that Drake was in the process of selling a 50 percent stake in his fashion business, OVO, to Authentic Brands Group—a deal that would pair one of the industry’s most legendary rappers with one of fashion’s most infamous licensing firms. In many ways, the partnership makes perfect sense. October’s Very Own, which Drake launched in 2008 with longtime collaborators Oliver El-Khatib and Noah Shebib, began as a lifestyle blog (which was in vogue at the time) before branching out into apparel—$62 tees and $162 hoodies emblazoned with the brand’s gold owl logo, meant to symbolize Drake’s nocturnal proclivities. With the ABG deal, OVO could expand its distribution of glorified merch without shouldering any risk.