‘Batman’ & The Movie Pricing Predicament

The Batman premiere
Photo by Cindy Ord/WireImage
Matthew Belloni
March 4, 2022

When I last checked in with my buddy Adam Aron, in late December, the C.E.O. of AMC Theaters was unloading millions of dollars in meme-inflated stock before its inevitable decline. The AMC share price is now down to about $18 from $27 on Dec. 23, when I dubbed him the “Villain of the Year” for his antics. It’s off 75 percent from its $72 high in mid-2021, when retail investors that call themselves the “AMC Apes” decided to push the company far beyond the grim business fundamentals of movie theaters in the Streaming Age.