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Can Amazon Be the Amazon of Luxury?

The looming question is how badly Bezos’s Amazon wants to be become a player in fashion retail.
The looming question is how badly Bezos’s Amazon wants to be become a player in fashion retail. Photo: Stefanie Keenan/Getty Images
Lauren Sherman
January 22, 2024

Last week, after Richemont washed its hands of Yoox Net-a-Porter Group and mentioned in an investor call that there were some people interested in buying it, I started asking around regarding who those people might be. Most everyone suggested looking outside the industry, understandably—perhaps a private equity firm, like Bain Capital, etcetera. I know that one of the investors in Neiman Marcus Group had looked at Farfetch—bound to be sold off for parts at this point—so maybe they’d peek at YNAP, too? 

My conversations yielded all sorts of things, but in the end I predict that Net-a-Porter and off-price offshoot The Outnet will be sold, and that Yoox, which sells designer inventory, often as old as the Tuscan hills, will shut down. As for Mr. Porter, already rumored to be closing? It’s a good brand. Not sure if it’s worth the work, though.