When word spread that Max Vallot and Tom Daly, the duo behind District Vision, were opening their first store next month in Los Angeles, the location struck many as yet another unorthodox move from the pair. The 2,700-square-foot flagship will be kitted out with what you might expect from the founders of the male-focused, wellness-driven activewear brand—coffee service, a hydration bar, non-alcoholic Japanese beer, space for in-store meditation sessions, etcetera. But the store will be in L.A.’s Arts District, a slightly downtrodden neighborhood that had been gaining traction before the pandemic wiped it out. It seemed like a risk for a company that hasn’t taken outside capital since launching its first product, a line of sunglasses, at Colette and Dover Street Market in 2015.