Victoria’s Secret, the lingerie company that everybody wears but nobody likes, announced Wednesday that it was replacing C.E.O. Martin Waters with retail exec Hillary Super. Who?
For the past year and change, Super was the C.E.O. of Savage x Fenty, a challenger to Victoria’s Secret that has never quite cut through despite the incredible popularity of its founder, Rihanna, and even moments of genius marketing. (It’s big, but it’s not Skims.) Before that, Super was the C.E.O. of Anthropologie, and before that, she was a merchandiser at American Eagle, and Gap, and pretty much every other mall brand you could name. Why don’t people know her name, then?
