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Hollywood’s A.I.-Infringement Terminator

With Hollywood and Silicon Valley on a legal collision course over I.P. infringement and celebrity deepfakes, one company thinks it’s struck on a licensing solution that everyone—okay, almost everyone—can live with.

Keanu Reeves
SAG-AFTRA, for instance, is worried about a scenario where a user might, say, decide to generate an image of Keanu Reeves as Indiana Jones. Would Disney then owe Reeves a licensing fee? Photo: Murray Close/Moviepix/Getty Images
Ian Krietzberg
April 30, 2026

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It may feel like forever, but it’s only been a few weeks since OpenAI declared that it was shutting down Sora, its A.I. video-generating social network, and terminated its billion-dollar licensing partnership with Disney. In the span of just a few months, Hollywood went from panicking about I.P. infringement and hiring lawyers to making peace with Sora, cutting deals with Sam Altman, and now… wondering what’s next.