On the same day that the Trump administration agreed to temporarily cut China tariffs from 145 percent to 30 percent, C.P.G. giant Church & Dwight agreed to pay up to $880 million for Touchland, the first-ever brand to make hand sanitizer cool. The deal stipulates $700 million at closing with a $180 million earn-out based on this year’s performance—heavy cake, indeed, and a monument to the brand’s Power Mist hydrating hand sanitizer, which has become a status item for young people. Almost everything about Touchland speaks to Gens Z and Alpha: It’s cheap, it’s fragrant, it’s collectible, and there are collabs (Hello Kitty, Disney, etcetera). There are even accessories for toting around your mists, including $6 silicone cases and $20 neoprene Touchette pouches, like Rhode’s now internet-famous lip gloss phone cases. It’s the anti-Purell.