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Disney, Zaz-AMC & the New Fronts in the Streaming Wars

AMC’s deal with David Zaslav and WBD’s Max streamer is ostensibly premised on the notion that the network will be able to capture subscriber attention from the larger platform.
AMC’s deal with David Zaslav and WBD’s Max streamer is ostensibly premised on the notion that the network will be able to capture subscriber attention from the larger platform. Photo: Ethan Miller/Getty Images
Julia Alexander
September 6, 2023

On Sept. 1, Max began featuring a handful of the most valuable shows from AMC+, making series like Fear of the Walking Dead, Killing Eve, and Dark Winds available for the first time on the larger platform. (The shows appear in a branded “AMC+ Picks on Max” tab for the next two months.) AMC is describing the move as a “terrific opportunity” to promote its shows and drive awareness for AMC+, which it hopes will lead to sign-ups when new seasons of those shows drop. It’s the latest demonstration that all the streamers, of all sizes, have opened the gates to their walled gardens and, to paraphrase Disney C.E.O. Bob Iger’s famous analogy, begun renegotiating with third world content suppliers.