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Gap Year

It’s too early in Richard Dickson’s tenure as C.E.O. of Gap Inc. to present plans for each of its brands, but it isn’t too early for him to make executive changes.
It’s too early in Richard Dickson’s tenure as C.E.O. of Gap Inc. to present plans for each of its brands, but it isn’t too early for him to make executive changes. Photo: EuropaNewswire/Gado/Getty Images
Lauren Sherman
November 16, 2023

Richard Dickson had an advantage, this past July, when he was named C.E.O. of Gap Inc. the company that owns Gap, Banana Republic, Old Navy, and Athleta. Unlike most C.E.O.s, who spend their first 90 days just trying to understand what exactly they’ve gotten themselves into, Dickson had already been a member of the board since November 2022, eight months earlier, which gave him special insight into the company’s challenges, and, some would say, opportunities. 

Dickson, who spent most of his career at Mattel, recently received a lot of credit for the commercial success of brand collaborations connected to Barbie. Now, he’s managing a far more complicated portfolio. Gap, the namesake brand, remains the most alluring to consumers. Despite its perpetual discounting, and its lack of necessity in these times, people remain nostalgic for the days when it was the biggest brand in middle-class America.