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The A.I. Journalism Big Bang Theory

An essential conversation with Puck’s in-house A.I. sage, Ian Krietzberg, on the value and limits of automation, the audience and trust that A.I. can never reproduce, and yes, that Fortune reporter using A.I. to post hundreds and hundreds of articles.

hong kong newsroom
"There’s a difference between what we can do right now and what we should do with these technologies," Ian Krietzberg says. Photo: Anthony Wallace/AFP/Getty Images
Dylan Byers
&
Ian Krietzberg
April 1, 2026

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Last week, the Journal published a story about an unconventional Fortune editor named Nick Lichtenberg, whom you might describe as an A.I. maximalist. Lichtenberg is capable of pounding out a half-dozen stories or more per day by feeding press releases and analyst quotes into A.I. tools. And while he’s not exactly carrying the mantle of Bob Woodward or Carl Bernstein, the Journal noted that Fortune now unapologetically relies on A.I.-assisted work for about a fifth of its traffic—thanks, in large part, to Lichtenberg.