The $100B Sam Altman Bet

Sam Altman
One path may be for the company to create more enterprise products, catering to S.M.B.s and mega-caps alike, to help businesses increase productivity and reduce labor costs. But Altman, at least so far, seems intent on OpenAI being primarily consumer-facing. Photo: Andrew Harnik/Getty Images
Ian Krietzberg
February 24, 2026

Join Puck to listen to this article

The OpenAI that Sam Altman launched in 2015 is now almost unrecognizable. At the time, he and co-founder Elon Musk were still buddies, and OpenAI was a legit nonprofit—an altruistic endeavor to “advance digital intelligence in the way that is most likely to benefit humanity as a whole, unconstrained by a need to generate financial return.” To accomplish this noble mission, OpenAI secured donations (not funding) from the likes of Reid Hoffman, Jessica Livingston, Peter Thiel, Musk, and co-founder Greg Brockman, who still serves as president. “In total,” the company said at the time, “these funders have committed $1 billion, although we expect to only spend a tiny fraction of this in the next few years.”