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Quince and Repeat

As Everlane becomes a cautionary tale for retailers committed to selling “radical transparency” and sustainable fashion, Quince is becoming a billion-dollar business by remaining unapologetically transactional.

Jamie Mizrahi quince
Stylist Jamie Mizrahi with her Quince capsule collection. Photo: Courtesy of Quince
Malique Morris
June 2, 2026

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Two weeks after Lauren broke the news of Everlane’s fire-sale acquisition by Chinese fast-fashion purveyor Shein, the fallout continues to offer hard lessons for the industry—the downsides of the venture-backed hyper-growth playbook, the shortcomings of direct-to-consumer’s cut-out-the-middleman shtick, and the increasingly difficult task of retaining consumers whose brand loyalty is more fleeting than ever.