This week, David Zaslav sought to assuage the concerns of Warner Bros. Discovery employees who had endured a year-and-a-half of aggressive restructuring, cost-cutting and debt servicing efforts by assuring them that Max was finally profitable, the company was making $5 billion in free-cash flow, and, perhaps most poignantly, that things were so much worse over at the competition. “All of our peers are losing a lot of money,” he said at a town hall, a recording of which I obtained from a source. “You can’t play offense if you’re losing money.”

In fact, Zaz is probably still as vulnerable as all his contemporaries to the tectonic shifts and macroeconomic predicaments that plague the industry: the stock is down 50 percent since launch, and there’s still far more debt servicing to be done. Nevertheless, his assessment of the Sisyphean challenge facing all his friends and colleagues in the Hollywood C-suites was spot on. Beset by their massive debt loads and dying linear businesses, they’ve been forced to abandon strategy and focus on tactics, running financial engineering maneuvers quarter to quarter and mitigating the fallout with investors, all without any grand, overarching master plan for long-term success.