Of all the countless fashion show spaces that I’ve found myself in over the years, I’m not sure any has been chicer than the butter yellow pavilion built for Hermès womenswear designer Nadège Vanhee’s ready-to-wear show, which took place last Thursday on a hill high above Bel Air and was designed by Maybe Paris’s Charles Levai and Kevin Tekinel—with feedback from the designer herself, and built from scratch by architect Georgi Stanishev. The next day, someone asked me how much I thought it cost to create the structure. It had to be well into the seven figures. After all, Hermès spares no expense when it comes to client-facing events, where two-thirds of the family-controlled company’s communications spend is lavished. (The rest goes to traditional advertising, although Hermès famously doesn’t have an official marketing department.)