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Inside LVMH’s Pharrell Fantasy

Williams’ appointment at Louis Vuitton, if successful, could redefine the relationship between fashion and celebrity at a moment when the two industries have never been more intertwined.

Pharrell Williams’ appointment at Louis Vuitton demarcates a new era in fashion.
Pharrell Williams’ appointment at Louis Vuitton demarcates a new era in fashion. Photo: Pascal Le Segretain/Getty Images for Louis Vuitton
Lauren Sherman
June 15, 2023

Next week, at long last, Pharrell Williams will debut his first collection as Louis Vuitton’s men’s creative director. Rest assured, people will fly across the world to see Williams’ vision displayed in a closely kept outdoor location, not only to take in the pomp of the world’s largest luxury brand flexing its largesse, but also just to say that they were there. These days, that’s not common with fashion shows, which are live-streamed on crystal-clear video (god willing), and documented by front-row regulars who have become skilled photographers as a matter of course.