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The Poshmark Proposition

As the resale market booms and consolidates, new Poshmark C.R.O. Elizabeth von der Goltz has been charged with building her platform’s cultural cachet. So what’s her plan?

Elizabeth von der Goltz
Von der Goltz told Puck why Poshmark needs a brand refresh, what eBay acquiring Depop revealed about the state of resale, and what it will take for the embattled traditional retail industry to rebound Photo: Christian Vierig/Getty Images
Malique Morris
March 6, 2026

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Multibrand retail has weathered endless industry storms over the last decade, from the rise of e-commerce and the pre-pandemic brick-and-mortar apocalypse to the post-pandemic e-commerce slowdown and brick-and-mortar resurgence. The last five years have been particularly demoralizing, punctuated by the fire sales of Farfetch and Matches, the Saks Global bankruptcy, the Ssense restructuring, etcetera.