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Blazing Saddles

Through sales of ultra-rare bicycles and insider access to the Tour de France, Sotheby’s is recruiting a new class of clients from elite cycling’s swelling ranks of C-suite executives, collectors, and family-office principals.

Sotheby's auction bikes
Four Colnago road racing bikes on display during the Sotheby‘s "Abu Dhabi Collectors Week," December 2025. Photo: Fadel Senna/AFP/Getty Images
George Nelson
May 31, 2026

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Jonas Vingegaard wrapped up the Giro d’Italia today, winning it by more than five minutes and using the race as a warm-up for a rare attempt at a Giro–Tour de France double victory. The Tour begins in July in Barcelona, and if Vingegaard captures that title as well, there’s a good chance one of the bikes he rode to victory will come up for auction someday at Sotheby’s, which has been steadily expanding into the high-end road bike market. It’s done much the same with other categories of “game-worn” sports collectibles, like NBA jerseys and race cars.