Join Puck to listen to this article
Walking around Frieze this year, I got a note from art-world publicist Sarah Rustin asking to meet. So we stole half an hour in the Shed’s top-floor lounge, where she pitched me on London Gallery Weekend, which runs from Friday, June 5, to Sunday, June 7, and incorporates 122 galleries across a range of neighborhoods that dot the city. Rustin founded this event along with Jeremy Epstein, one of the two principals at the London gallery Edel Assanti, and one advantage of having a seasoned publicist at the top of an organization is that the P.R. pitch is laser-focused, fully formed, and heartfelt.